SILVA TO DIRECT INTERNATIONAL SALES, BUSINESS DEVELOPMENT FOR NOVA

HUNTINGTON PARK, CA (February 19, 2009) - Alex Silva has been appointed to the newly created position of Director of International Sales and Business Development for NOVA, announced Daniel Edelist, CEO, NOVA. In his new role, Silva will build and oversee a sales team and research new trade show, permanent showroom and other brand and business-building opportunities in key markets around the world for the California-based contemporary lighting and home décor company.

Formerly the Key Account Manager for NOVA, Silva recently completed a 4-month sabbatical where he traveled extensively throughout Asia. -from Tokyo to Laos and Cambodia to Beijing.

"Alex's solid track record with our company, together with his key account experience and the renewed international focus he has gained during his recent travels, make him the ideal candidate for this important new position," says Edelist. "His insight and industry experience will certainly help guide us as we continue to expand our company's offerings and presence both domestically and abroad."

Silva (pictured right and below with NOVA CEO Edelist), who is fluent in Spanish and Portuguese, will focus initially on finding and developing strategic partnerships for NOVA in Mexico, Central and South America, as well as Southeast Asia before July 2009. In addition, he will help tailor trade show and marketing efforts to attract more international clients to NOVA's showrooms. He will also work closely with NOVA's international key accounts to develop tools and products that meet their specialized market needs.

Silva's appointment is another step in NOVA's long-term growth strategy. In addition to domestic trade showrooms at the Dallas Market Center, Las Vegas World Market Center and International Home Furnishings Center in High Point, NC, the company expanded its international presence in 2008 when it opened a showroom in Zhongshan, China, as well as a 20-000-square-foot manufacturing operation near the Otay Mesa border in Mexico. NOVA also opened a new domestic prototype operation in Laguna Hills, CA in February 2008 to help accelerate its design capabilities and fine-tune and test market its latest lighting and home décor items before sending them into full-scale overseas production.

The company also participates in a number of international trade shows, including the recent January 2009 Expo Estilo y Decoracion in Mexico City, Expo Mueble Internacional Invierno in Guadalajara, FIAM Valencia Lighting Show in Spain and the International Lighting Fair Zhongshan in China.

About NOVA
Headquartered in Huntington Park, CA, NOVA is a leading designer of high quality, larger scale contemporary lighting designs at affordable price points. Through recent acquisitions and ongoing product development, the company is also expanding its versatile product line to include a complete lifestyle assortment of home accents and furnishings. Customers include top furniture retailers, as well as a growing customer base of specialty retailers, department stores, catalog buyers, e-tailers, mass merchants/ home improvement retailers, lighting showrooms, model home designers and hospitality clients. For more information, visit www.NOVAlamps.com, call 323.277.6266 or write 6323 Maywood Avenue, Huntington Park, CA 90255.