NOVA LAUNCHES VALUE-PRICED LIGHTING COLLECTION - 'N STUDIO"

HUNTINGTON PARK, CA (November 18, 2009) – In response to today’s economic climate, as well as to the specialized needs of high volume retailers, NOVA has launched a new collection of value-priced lamps. Offering a host of creative new styles, textures and designs, the new N Studio line features lamps packaged two-to- a-box, as well as a number of floor lamp designs.

“In light of the economic downturn, we saw an opportunity to fill a product need for higher volume retailers,” explains Daniel Edelist, CEO, NOVA. “Our main NOVA line typically retails for around $199-$299. But we’ve worked to design and engineer a new collection, priced at $99-$129, that has been specifically geared for retailers that specialize in room packaging.”

Among the new designs in the N Studio Collection include:

#11438, #11437 (2 PK) WANDERS FLOOR AND TABLE LAMP (left)
The sleek design lines and abstract yet elegant curves of the Wanders Floor and Table Lamps can add a sense of balance, scale and drama to any contemporary room setting. Finished in painted antiqued pewter and oil with rubbed bronze, the table lamp measures 28" high while the floor lamp measures 58" high. A simple white linen shade completes this look.

#11317, STECCIA 3-LIGHT ARC (right)
Measuring 58" (floor lamp) and 28" (table lamp) high, the Waves Floor & Table Lamp blend rich textural looks with a painted oiled rubbed bronze finish to create a sense of movement and flow. A soft, white linen shade provides a delightfully dramatic contrast to the intense black finish of the base.

#11431, #11430 (2 PK) WAVES FLOOR & TABLE LAMP (left)
Measuring 58" (floor lamp) and 28" (table lamp) high, the Waves Floor & Table Lamp blend rich textural looks with a painted oiled rubbed bronze finish to create a sense of movement and flow. A soft, white linen shade provides a delightfully dramatic contrast to the intense black finish of the base.

#11098 (2 PK) ARITO TABLE LAMP (right)
The sleek sophistication of the Arito Table Lamp is rooted in its unassuming simplicity. Crafted from black and brushed nickel and measuring 28" high, the elongated symmetry of this elegant décor element culminates in soft light streaming through an understated white linen shade.

 

About NOVA
Headquartered in Huntington Park, CA, NOVA is a leading designer of high quality, larger scale contemporary lighting designs at affordable price points. Through recent acquisitions and ongoing product development, the company is also expanding its versatile product line to include a complete lifestyle assortment of home accents and furnishings. Customers include top furniture retailers, as well as a growing customer base of specialty retailers, department stores, catalog buyers, e-tailers, mass merchants/ home improvement retailers, lighting showrooms, model home designers and hospitality clients. For more information, visit www.NOVAlamps.com, call 323.277.6266 or write 6323 Maywood Avenue, Huntington Park, CA 90255.