NOVA NAMES DANIELE SEMERARO PRODUCT DESIGN MANAGER

HUNTINGTON PARK, CA (October 13, 2009) – Daniele Semeraro has been named Product Design Manager for Huntington Park, CA-based NOVA. In his new role, Semeraro (pictured left) will manage the overall design processes for the soft contemporary and simple modern lighting and home décor company - from initial design development through production. Semeraro's duties range from design team supervision, trend analysis and prototype development to working closely with the factory to ensure that NOVA continues to produce and deliver innovative products that respond to today's design directions, clients' specifications and budget requirements.

Semeraro brings a wealth of design and project management experience to the company. Born in Sweden to Italian parents, he would go on to study at one of the pre-eminent design academies in Florence before moving back to Sweden to work as a design account manager for a car interiors company that developed materials for Volvo, Volkswagen and other European cars. From there he moved to the US where he worked on a number of international projects for hospitality design leader Hirsch Bedner Associates. He has also worked extensively in lighting design and launched his own design company in Italy, Stile Semeraro, which produces a stemless wineglass design that, he says, blends Sweden's simple functionality with Italy's style and elegance.

"At NOVA, original design is at the heart of our mission. We're committed to consistently delivering original, innovative, top quality designs at affordable price points and Daniele is the perfect person to help ensure that we stay true to this goal," says Daniel Edelist, CEO, NOVA. "His extensive design background, amazing creative talents and proven business sensibilities will certainly help guide us as we continue to expand and enhance our product offerings." NOVA has been expanding its reach internationally and consumer taste in the US market has been shifting to a more global aesthetic. Daniele brings a more European sensibility in terms of form, function and scale.

"At NOVA I now have the chance to work in design on a grander, mass production scale," says Semeraro. "While I've worked in a number of different design areas and capacities, if you know how to think about the design process, it translates nicely to any industry or project. I look forward to working closely with the entire NOVA team to help take the company to the next level."

 

About NOVA
Headquartered in Huntington Park, CA, NOVA is a leading designer of high quality, larger scale contemporary lighting designs at affordable price points. Through recent acquisitions and ongoing product development, the company is also expanding its versatile product line to include a complete lifestyle assortment of home accents and furnishings. Customers include top furniture retailers, as well as a growing customer base of specialty retailers, department stores, catalog buyers, e-tailers, mass merchants/ home improvement retailers, lighting showrooms, model home designers and hospitality clients. For more information, visit www.NOVAlamps.com, call 323.277.6266 or write 6323 Maywood Avenue, Huntington Park, CA 90255.